Revenue Operations · AgTech & Agriculture

Where the field meets
operational scale.

I help AgTech startups build the revenue infrastructure they need to grow — from CRM architecture to cross-functional operations, seed to Series C.

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Jacob Reynolds
About Jacob

Strategy rooted in the real world of agriculture.

"I've spent my career at the intersection of agriculture and technology — not as an observer, but as a builder."

From being the first sales hire at an AgTech startup to leading customer service and revenue operations at Vytelle globally, I've built the systems, teams, and strategies that allow AgTech companies to grow sustainably across every stage.

My edge is integrating strategy with execution. I don't just advise — I architect the CRM infrastructure, cross-functional reporting, and go-to-market frameworks that turn vision into operational reality. Whether you need to unify your commercial tech stack, launch a new product pipeline, or build the reporting layer your C-suite actually trusts, I bring a data-driven and deeply agricultural perspective to every engagement.

Services

How I help AgTech startups
scale smarter.

Focused consulting engagements built for the realities of agriculture and food technology — from seed stage through Series C and beyond.

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Strategy & Business Planning

Defining where you're going and building the roadmap to get there — with frameworks grounded in agricultural market realities.

  • Go-to-market strategy development
  • Revenue & demand forecasting
  • Competitive positioning
  • QBR & board reporting frameworks
  • Partnership & channel expansion
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Operations & Supply Chain Alignment

Bridging your commercial team and operational reality — demand forecasting, fulfillment alignment, and cross-functional reporting.

  • Demand forecast modeling
  • Sales-to-supply chain reporting
  • Contract & deal desk structuring
  • Commission structure design
  • KPI dashboard development
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Digital Operations & CRM Integration

Implementing and optimizing your commercial tech stack so your team spends less time managing tools and more time driving revenue.

  • CRM implementation & optimization (HubSpot, Salesforce, Zoho, Attio, etc.)
  • CRM migration & pipeline architecture
  • GTM tech stack integrations (PandaDoc, Shopify, etc.)
  • Workflow audit & optimization
  • Team adoption training & handbook
Experience

A career built in the field.

July 2025
Present
Vytelle
Global Customer Service Director

Leading global customer service operations across three precision livestock product lines. 9 direct reports, HubSpot Administration for the Commercial Team, and cross-functional digital operations spanning sales, service, marketing, finance, and IS.

  • Lead customer service teams for Vytelle ADVANCE, SENSE & ASSURE — 4 direct reports (ADVANCE + ASSURE) and 5 (SENSE)
  • Serve as HubSpot Administrator; partner with VP of IS and Director of Global Marketing to enable automation, campaigns, and 1:1 communications
  • Built 4 executive dashboards covering Commercial Team activity, ASSURE launch performance, ticket KPIs, and lab incident cost/impact tracking
  • Implemented 2 Support & 2 Onboarding Ticket Pipelines; revamped 4 legacy sales pipelines for clean stage separation
  • Developed ROI on Customer Credit Report — framework comparing credits issued vs. revenue generated per customer per quarter (e.g. $4K credit / $40K revenue = 10x ROI)
  • Implemented and optimized HubSpot workflows for lead routing, commercial notifications, and team-wide action triggers
  • Partnered with VP of Global Sales & Legal to launch PandaDoc globally — owner and trainer for 15+ contract and onboarding documents
  • Collaborated with 10+ Lab Managers to standardize incident reporting and integrate categories into HubSpot ticket pipeline for trend tracking
Aug 2023
Jun 2025
Native Microbials
Sales Operations & BDR Manager

Managed a 5-person BDR team generating pipeline across two product lines while serving as HubSpot Administrator, cross-functional bridge reporter, and deal desk for the commercial organization.

  • Exceeded Q1-2024 pipeline generation goal by 130% through KPI-driven coaching and team management
  • Led full HubSpot CRM implementation (migrated from Zoho) across two Business Units
  • Delivered weekly C-Suite and quarterly board reporting on pipeline, forecasts, and demand
  • Served as commercial Deal Desk — drafting contracts and managing executed agreements
  • Led new GTM strategy including partnership expansion and operational & financial modeling
  • Managed commission structure, reporting, and payout processing for 7 Commercial Team members
Aug 2020
Aug 2023
Performance Livestock Analytics / Zoetis
Inside Sales Manager
  • Led 8 direct reports across 5 product offerings; team exceeded quota by 104%+ and $2M+ annual growth target in 2022
  • Implemented Gong as the team's sales enablement platform
  • Launched the first-ever career ladder structure within the division
  • Expanded HubSpot CRM with business units, deal stages, and KPI dashboards
  • Launched a pod structure to promote collaboration between inside and outside sales
Sr. Inside Sales Representative · Aug 2020 – May 2021
  • Achieved 195% of quota in 2021 as team lead for a new animal health record management product
  • Achieved 100% of quota in Q4 2020, establishing the sales foundation for the full team in 2021
Oct 2018
Aug 2020
insightsoftware — Raleigh, NC
Regional Account Manager
  • Achieved 150% of quota in Q1 2020 managing 500 accounts at a PE-backed financial software firm
  • Recognized go-to Salesforce report creator for the team
  • Contributed to successful Conga launch for contract and proposal management
Account Executive · Oct 2018 – Sep 2019
  • Won the 2019 territory plan competition for best presentation, research, and GTM strategy
  • Enhanced ERP vendor partnerships to expand market penetration into established client bases
Feb 2017
Sep 2018
Performance Livestock Analytics — Sioux Falls, SD
Growth Manager & Regional Sales Manager · First Sales Hire
  • Achieved 110% of quota as first sales hire; revenue funded the company's first team expansion
  • Set a revenue record that remained company-best through 2020
  • Traveled 2,000+ miles weekly to build brand presence in a greenfield market
  • Secured strategic partnerships with Purina and Cargill to expand distribution through their networks
Get in Touch

Ready to build something
that actually scales?

Whether you're an AgTech founder looking to scale your operations or a growth-stage company ready to transform your commercial infrastructure — let's talk.

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